UHL By Numbers

Group Turnover In € Millions
Retail Employees

Ireland’s Largest Buying & Marketing Group
For Builder’s Merchants, DIY and Home & Garden Retail Stores




Our vision is to help each United Hardware member to be the best hardware retailer in their local area and, to develop and protect their interests nationally.

Our mission is to purchase competitively for our members whilst offering support services and best practice for their retail operations.

To act with integrity in everything we do to protect the interests of our members and stakeholders.

View More About United Hardware Now


Senior Executive Team

  • Patrick Cassidy
    Patrick CassidyChief Executive Officer
  Patrick Cassidy
Group Chief Executive Officer

Patrick Cassidy joined United Hardware in 2015 with vast experience as an international business director and world class retail professional. Patrick has particular expertise in conceiving and implementing innovative to market strategies, building brands/operations and driving organisational change. Alongside a proven record of exceeding all objectives.

  • David Geoghegan
    David GeogheganChief Financial Officer
  David Geoghegan
Group Chief Financial Officer

David is a highly experienced and motivated finance and IT professional with over 10 years’ experience in United Hardware since being appointed Group Chief Financial Officer in September 2007. David is responsible for the effective financial management of the Group and also oversees the IT and administration functions of the company.


  • Emer O’Donnell
    Emer O’DonnellHead of Marketing
  Emer O Donnell
Head of Marketing

Emer is a highly accomplished, motivated and results orientated marketer with over 10 years’ experience in manufacturing and construction industries.
Experience in planning, managing and executing localised marketing campaigns.  Comfortable working in a fast-paced, highly pressurised, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are implemented effectively.

Store Operations

  • Jason Doherty
    Jason DohertyHead of Store Operations
  Jason Doherty
Head of Store Operations

Jason Doherty joined United Hardware in January 2015 and brings over 25 years’ experience in the retail business having worked in a number of customer facing, operational, commercial and senior executive/director positions with some of Ireland’s best known retailers, franchises and independent buying groups.

Business Developement

  • John Fox
    John FoxHead of Business Development
  John Fox
Head of Business Development

John Fox heads up our business development team alongside his team of merchandising experts William Despard and Donal Bermingham. John Fox has extensive experience in business acquisition with a demonstrated history of achieving high standards in store merchandising in the retail sector. John is skilled in business development, merchandising and store layout.

Warehouse & Logistics

  • Alan Bracken
    Alan BrackenHead of Warehouse & Logistics
  Alan Bracken
Head of Warehouse & Logistics

Alan Joined United Hardware in 2008 bringing with him over 30 years’ experience in warehouse management and warehouse operations. Alan is a highly accomplished and motivated individual and is best placed in a fast paced environment. Alan’s extensive experience in various sectors along with his team of 11 staff means that our 140,000 square foot warehouse runs efficiently and effectively.

United Hardware Buyers

Our commercial buying team look after our supplier portfolio of over 600 suppliers. We have a dedicated senior buyer for every major hardware category.

  • Blane MacDonnell
    Blane MacDonnellSenior Buyer Heavy Hardware
  Blane MacDonnell
Senior Buyer Heavy Hardware
  • Sub Categories:
  •  Timber
  •  Sheet Materials
  •  Boards & Plaster
  •  Insulation
  •  Roof Materials
  •  Cement
  • Roof Windows
  •  Loft Ladders
  • Jacqueline Howley
    Jacqueline HowleySenior Buyer Light Hardware
  Jacqueline Howley
Senior Buyer Light Hardware
  • Sub Categories:
  • Garden Furniture
  • Garden Accessories
  • Fireside Accessories
  • Home Heating
  • Christmas
  • Storage
  • Ladders
  • Petcare
  • Grocery
  • Mats & Rugs
  • Aidan Ellis
    Aidan EllisSenior Buyer Heating & Plumbing
Aidan Ellis
Senior Buyer Heating & Plumbing
  • Sub Categories:
  • Bathroom & Showers
  • Sewer & Waste
  • Heating & Plumbing
  • Boilers
  • Stoves & Cylinders
  • Keith Herbert
    Keith HerbertSenior Buyer Paint & Hardware
Keith Herbert
Senior Buyer Paint & Hardware
  • Sub Categories:
  • Paint
  • Fuel
  • Doors & Floors
  • Horticulture
  • Susan Kelly
    Susan KellyDIY Buyer
  Susan Kelly
DIY Buyer
  • Sub Categories:
  • Adhesives
  • Fasteners & Fixings
  • Power Tools
  • Powerplus
  • Ironmongery

Become A Member

Become A Supplier

What Our Members Say

“United Hardware have supported us in every way. If we’re looking for a new product, we’ve just got to tell them and they’ll go out and chase that product, and get it at the best possible price. We can buy product a lot cheaper through the group and it contributes to our margin. United Hardware have expanded the product range greatly over the last five years with some really great ideas. Joining United Hardware was the best thing we ever did.”Peter Cosgrave
Peter CosgraveGrange Homevalue Builder Providers, Baldoyle, Co. Dublin
“If your purchasing isn’t right you can’t compete. United Hardware offers the complete package with professional buyers, targeted marketing and the added benefits of bulk purchasing and group discounts/rebates. They’ve helped us grow our business with newly sourced quality products and marketable brands, professionally merchandised and maintaining good margin. The members are a constant source of information and the support offered by both them and United Hardware has been invaluable.”James Kean
James KeanKean’s ARRO, Claremorris, Co. Mayo
“We have been members for circa 4 years and cannot imagine trading as an independent builder’s merchant. We have no hesitation in recommending any independent to join. My company has profited in many ways from the huge variety of benefits United Hardware has to offer”.Tim Burke
Tim BurkeBurke’s Homevalue, Kanturk, Co. Cork

What Our Suppliers Say

I have been working with the United Hardware Head Office team for almost two years now and I can say that it has been a pleasure to work with such a great team. Everyone I have encountered has been  professional and I love the can do attitude. United Hardware has a  collaborative culture keeping the best interest of their members to the fore at all times. They consistently look to get the best service and value for their members and are happy to work with us to drive the business forward.