Senior Executive Team

  • David Farrell
    David FarrellChief Operating Officer
  David Farrell
Group Chief Operating Officer

David is a highly motivated and experienced senior executive with a broad knowledge of various industry sectors having held senior positions in some the largest retail brands including Power supermarkets(Quinnsworth), Dunne’s Stores, Heaton’s Dept store & Sports Direct. David was directly involved in the strategic planning and launch of 24 branches in ROI .

  • Patrick Cassidy
    Patrick CassidyChief Executive Officer
  Patrick Cassidy
Group Chief Executive Officer

Patrick Cassidy joined United Hardware in 2015 with a vast experience as an international business director and a world class retail professional. Patrick has particular expertise in conceiving and implementing innovative to market strategies, building brands/operations and driving organisational change along with a proven record of exceeding with all objectives.

  • David Geoghegan
    David GeogheganChief Financial Officer
  David Geoghegan
Group Chief Financial Officer

David is a highly experienced and motivated finance and IT professional with over 10 years’ experience in United Hardware since being appointed Group Chief Financial Officer in September 2007. David is responsible for the effective financial management of the Group and also oversees the IT and administration functions of the company.


  • Emer O’Donnell
    Emer O’DonnellHead of Marketing
  Emer O Donnell
Head of Marketing

Emer is a highly accomplished, motivated and results orientated marketer with over 10 years’ experience in manufacturing and construction industries.
Experience in planning, managing and executing localised marketing campaigns.  Comfortable working in a fast-paced, highly pressurised, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are implemented effectively.

Store Operations

  • Jason Doherty
    Jason DohertyHead of Store Operations
  Jason Doherty
Head of Store Operations

Jason Doherty joined United Hardware in January 2015 and brings over 25 years’ experience in the retail business having worked in a number of customer facing, operational, commercial and senior executive/director positions with some of Ireland’s best known retailers, franchises and independent buying groups.

Business Developement

  • John Fox
    John FoxHead of Business Development
  John Fox
Head Of Business Development

John Fox heads up our business development team alongside his team of store developers William Despard and Donal Bermingham. John Fox has extensive experience in store development with a demonstrated history of achieving high standards in store merchandising in the retail sector. John is skilled in store development, merchandising and store layout.

Warehouse & Logistics

  • Alan Bracken
    Alan BrackenHead of Warehouse & Logistics
  Alan Bracken
Head of Warehouse & Logistics

Alan Joined United Hardware in 2008 bringing with him over 30 years’ experience in warehouse management and warehouse operations. Alan is a highly accomplished and motivated individual and is best placed in a fast paced environment. Alan’s extensive experience in various sectors along with his team of 11 staff means that our 140,000 square foot warehouse runs efficiently and effectively.

United Hardware Buyers

Our commercial buying team look after our supplier portfolio of over 600 suppliers. We have a dedicated senior buyer for every major hardware category.

  • Blane MacDonnell
    Blane MacDonnellHeavy Hardware Buyer
  Blane MacDonnell
Heavy Hardware Buyer
  • Sub Categories:
  •  Timber
  •  Sheet Materials
  •  Boards & Plaster
  •  Insulation
  •  Roof Materials
  •  Cement
  •  Roof Windows
  •  Loft Ladders
  • Jacqueline Howley
    Jacqueline HowleyLight Hardware Buyer
  Jacqueline Howley
Light Hardware Buyer
  • Sub Categories:
  • Garden Furniture
  • Garden Accessories
  • Fireside Accessories
  • Home Heating
  • Christmas
  • Storage
  • Ladders
  • Petcare
  • Grocery
  • Mats & Rugs
  • Keith Herbert
    Keith HerbertDIY & Paint Buyer
  Keith Herbert
DIY & Paint Buyer
  • Sub Categories:
  • Paint
  • Doors & Floors
  • White Goods
  • Solid Fuels
  • Horticulture
  • Aidan Ellis
    Aidan EllisHeating & Plumbing Buyer
  Aidan Ellis
Heating & Plumbing Buyer
  • Sub Categories:
  • Bathroom & Showers
  • Sewer & Waste
  • Heating & Plumbing
  • Boilers
  • Susan Kelly
    Susan KellyDIY Buyer
  Susan Kelly
DIY Buyer
  • Sub Categories:
  • Adhesives
  • Fasteners & Fixings
  • Power Tools
  • Powerplus
  • Ironmongery